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eTradexa — Considered fashion. Honest wellness.

  • Made to be worn, not stored

    Autumn / Winter 25

    Made to be worn, not stored

    Knitwear, outerwear and denim in natural fibres — cut cleanly, priced honestly.

    Shop the collection
  • Wellness you can actually verify

    Certified Organic

    Wellness you can actually verify

    Single-ingredient supplements with published lab reports and named sources.

    Shop wellness
  • The everyday shirt, reconsidered

    New in

    The everyday shirt, reconsidered

    Garment-washed oxford cotton in five colours.

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Shop by category

Eight ways into the catalogue, before a single product list

Deal of the day

Gul Unstitched Lawn Three-Piece

Now Rs 4,490.00, reduced from Rs 5,990.00

Shop this deal

Special offers

Reduced while stocks last

  • Sale
    −18%

    Chenab Mills

    Winter Khaddar Shalwar Kameez

    3.5 out of 5, based on 4 reviews

    Now Rs 5,290.00, reduced from Rs 6,490.00

  • Sale
    −23%

    Noor Atelier

    Acetate Sunglasses

    4.0 out of 5, based on 1 reviews

    Now Rs 4,590.00, reduced from Rs 5,990.00

  • Halal Sale
    −18%

    Clearfield Nutrition

    Whey Protein Isolate

    5.0 out of 5, based on 1 reviews

    Now Rs 8,990.00, reduced from Rs 10,990.00

  • Halal Certified Organic
    −17%

    Green Meadow Organics

    Organic Almonds

    3.3 out of 5, based on 3 reviews

    From Now Rs 3,990.00, reduced from Rs 4,790.00

  • Halal Sale
    −19%

    Sattva Labs

    Multivitamin for Women

    From Now Rs 3,490.00, reduced from Rs 4,290.00

  • Sale
    −21%

    Marwa Knitwear

    Harif Lambswool Jumper

    4.0 out of 5, based on 8 reviews

    Now Rs 7,490.00, reduced from Rs 9,490.00

  • Premium Sale
    −22%

    Marwa Knitwear

    Nida Merino Crew Jumper

    4.4 out of 5, based on 5 reviews

    Now Rs 8,990.00, reduced from Rs 11,490.00

Best sellers

Knitwear

Autumn / Winter 25

Merino & lambswool

Shop now

Organic & wellness

Documented sourcing, published lab reports

What customers say

  • 5.0 out of 5
    The linen dress has survived a full summer of washing and still looks like the day it arrived. That is genuinely rare at this price.
    Ayesha R. Architect, Lahore
  • 5.0 out of 5
    Ordered the oxford shirt in two colours. Proper cotton, proper collar, and it arrived in two days with Cash on Delivery.
    Hassan M. Software Engineer, Karachi
  • 5.0 out of 5
    I recommend supplements professionally, so I care about paperwork. eTradexa actually sent me the lab report when I asked — nobody else did.
    Sana K. Nutritionist, Islamabad

Brands we work with

  • Free delivery over PKR 3,000

    Across Pakistan, 2-4 working days.

  • Cash on delivery

    Pay when it reaches your door.

  • 30-day returns

    Unworn, with tags, no questions.

  • Certified organic

    Documented sourcing on every wellness line.

From the journal

Fabric, sourcing and how to care for what you own

Get 10% off your first order

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